The Gam is a weekly publication distributed every Thursday throughout Carteret County and in Swansboro.  Local news coverage combined with  community events and informative weekly columns contribute to the success of this free publication, now in its tenth year.
The Gam boasts a seasonal high distribution of 12,000 through 300 distribution locations.

Distribution of The Gam is tightly controlled and  returns are counted and tracked weekly.  The average weekly return rate of The Gam is 5 percent.  This tracking method ensures advertisers receive maximum exposure.